TDeFi is thrilled to announce the incubation of Clay Nation, an exceptional multi-dimensional clay animation and metaverse project that artfully bridges the worlds of arts and culture to Web3. With origins in an NFT collection created from handcrafted clay traits, Clay Nation has evolved into a powerhouse featuring 2 generative art collections, noteworthy collaborations with industry leaders, as well as early development of an expansive festival environment.

How It All Began: Vision and Mission

Clay Nation emerged by introducing handmade clay collectibles and stop motion animations to the Cardano blockchain.

But, Clay Nation is not just an animation studio; it’s a multi-dimensional entertainment provider that delivers creative and emotionally resonant experiences to audiences worldwide.

Clay Nation’s mission is to bridge a gap of technological and conceptual hurdles by creating content, virtual spaces, and accessible Web3 tools, to transform how people interact with entertainment content in the Web3.0 era.

Current Traction and Community Engagement

Clay Nation is making waves on social media, with a strong following of ~65,000 on X (@claymates) and growing communities on Instagram and TikTok. Their collaborations are just as impressive, featuring partnerships with web3 industry giants such as The Sandbox, Ledger, and music legends like Snoop Dogg, Champ Medici and Good Charlotte. Recently, they’ve teamed up with the largest provider of Web3.0 domains, Unstoppable Domains to launch .CLAY domains, further cementing their innovative presence in Web3.

With over 50,000 digital collectibles and a secondary market boasting over $30 million in trading volume (ADA equivalent), Clay Nation is a major player in the digital collectibles space.


Looking Ahead: Future Roadmap

Clay Nation is set to enhance their virtual offerings with exciting blockchain-based games including: Clay Untamed (combat and building), Clay Falls (platformer) and Clay Balls (first-person shooter), as well as exploratory hubs and community spaces. 

They’re also expanding their presence in The Sandbox Metaverse with 2 experiences initially introduced at the Love and Music festival alongside big names like Elvis Warner Music Group, Steve Aoki and Notorious B.I.G.

These 2 experiences – focused around Clay Nation festival, The ClayBox – are being revamped for an even greater rollout in the upcoming re-release later this year as a part of Alpha Season 4.

The Visionaries Team Behind Clay Nation

Founded in September 2021 by a team whose initial project, Clay Mates, met with resounding success, Clay Nation is led by a group of distinguished innovators:

Lenna (Founder and CEO): A recognized figure in the Cardano ecosystem, Lenna’s profound impact as a former IOHK community coordinator and Forbes 30 under 30 lister for arts and culture has been pivotal.

Issy (COO): With accolades including a Forbes 30 under 30 recognition, Issy brings a wealth of knowledge in art, community building, and technology, with a keen eye on global trends and sustainability.

Vladimir (CTO): An adept blockchain and full-stack developer, Vladimir is the technological backbone of Clay Nation, ensuring cutting-edge solutions and innovations.

Joe (Director of Animation): An award-winning animator specializing in clay stop motion, Joe’s creative genius continues to push the boundaries of animation and storytelling.

TDeFi’s Excitement for the Collaboration

The inclusion of Clay Nation into TDeFi’s portfolio marks a significant step towards fostering innovative solutions in the Web3 space. By backing Clay Nation, TDeFi underscores its commitment to supporting projects that are not only technologically advanced but also culturally impactful.

As we look forward to witnessing Clay Nation’s journey under TDeFi’s incubation, it is clear that the fusion of creativity, technology, and strategic direction sets the stage for groundbreaking developments in the blockchain entertainment landscape.

Stay tuned as we continue to support and celebrate the milestones achieved by Clay Nation—where creativity meets blockchain in ways never seen before.

About TDeFi

TDeFi is a token growth studio dedicated to promoting the adoption of web3 technologies. We aim to remove barriers hindering web3 adoption by offering access to renowned mentors, token engineering, token management, community growth assistance, exchange listings, investor connections, and growth hacking partnerships. Since 2020, TDeFi has successfully guided 60+ companies through the token markets. Several of our portfolio companies have achieved market capitalizations exceeding one billion dollars. Our vision for TDeFi is to establish it as a gateway to an ecosystem that empowers web3 projects aligned with the vision of equitable distribution of wealth for the masses.

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